Brand-management of Siberian Cities (Krasnoyarsk as a Case Study)
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URI (для ссылок/цитирований):
https://elib.sfu-kras.ru/handle/2311/33187Дата:
2016Журнал:
International Review of Management and MarketingКвартиль журнала в Scopus:
без квартиляБиблиографическое описание:
Сертакова, Е. А. Brand-management of Siberian Cities (Krasnoyarsk as a Case Study) [Текст] / Е. А. Сертакова, Н. П. Копцева, М. А. Колесник, Н. М. Либакова, В. С. Лузан, Н. А. Сергеева // International Review of Management and Marketing. — 2016. — Т. 6 (S5). — С. 185-191Текст статьи не публикуется в открытом доступе в соответствии с политикой журнала.
Аннотация:
The article is dedicated to the study of
brand management of Siberian cities, architectural landscape of
Krasnoyarsk city, which, if the strategy of “symbolical”
management is correctly chosen, can become the factor of economic
development of this territory. The study of architectural
heritage is important in city territory development issues
investigation. Being historical city, Krasnoyarsk has the
possibilities of prospective development in its future. The city
can be attractive for the city residents as well as for the
tourists and investment capital. However, the current situation
is not favorable for that. The globalization processes
amplification eliminate distinctions by making most of the
Russian cities identical. Today Krasnoyarsk really needs to find
its image and to represent the features of its cultural
distinctiveness as the competitive advantages. That is,
Krasnoyarsk needs to become a brand.