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Brand-management of Siberian Cities (Krasnoyarsk as a Case Study)
Автор | Сертакова, Е. А. | |
Автор | Копцева, Н. П. | |
Автор | Колесник, М. А. | |
Автор | Либакова, Н. М. | |
Автор | Лузан, В. С. | |
Автор | Сергеева, Н. А. | |
Дата внесения | 2017-06-16T10:30:37Z | |
Дата, когда ресурс стал доступен | 2017-06-16T10:30:37Z | |
Дата публикации | 2016 | |
Библиографическое описание | Сертакова, Е. А. Brand-management of Siberian Cities (Krasnoyarsk as a Case Study) [Текст] / Е. А. Сертакова, Н. П. Копцева, М. А. Колесник, Н. М. Либакова, В. С. Лузан, Н. А. Сергеева // International Review of Management and Marketing. — 2016. — Т. 6 (S5). — С. 185-191 | |
URI (для ссылок/цитирований) | https://elib.sfu-kras.ru/handle/2311/33187 | |
Описание | Текст статьи не публикуется в открытом доступе в соответствии с политикой журнала. | |
Аннотация | The article is dedicated to the study of brand management of Siberian cities, architectural landscape of Krasnoyarsk city, which, if the strategy of “symbolical” management is correctly chosen, can become the factor of economic development of this territory. The study of architectural heritage is important in city territory development issues investigation. Being historical city, Krasnoyarsk has the possibilities of prospective development in its future. The city can be attractive for the city residents as well as for the tourists and investment capital. However, the current situation is not favorable for that. The globalization processes amplification eliminate distinctions by making most of the Russian cities identical. Today Krasnoyarsk really needs to find its image and to represent the features of its cultural distinctiveness as the competitive advantages. That is, Krasnoyarsk needs to become a brand. | |
Ссылка на другой сайт | http://www.econjournals.com/index.php/irmm/article/view/2815/pdf | |
Тема | Brand-management | |
Тема | Symbolic Management | |
Тема | Siberian Cities | |
Тема | Krasnoyarsk | |
Название | Brand-management of Siberian Cities (Krasnoyarsk as a Case Study) | |
Тип | Journal Article | |
Тип | Published Journal Article | |
Страницы | 185-191 | |
ГРНТИ | 13.07 | |
Дата обновления | 2017-06-16T10:30:37Z | |
Институт | Гуманитарный институт | |
Подразделение | Кафедра культурологии | |
Подразделение | Кафедра рекламы и социально-культурной деятельности | |
Журнал | International Review of Management and Marketing | |
Квартиль журнала в Scopus | без квартиля |