Mediatization of Communication: from Concept to Theory
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https://elib.sfu-kras.ru/handle/2311/19935Author:
Ushanova, Irina A.
Ушанова, И.А.
Date:
2015-11Abstract:
Mediatization, along with globalization, individualization and commercialization, is placed among
major social processes that change culture and communication. The article sets forth polemics in the
European academic community as to this phenomenon’s definition. It examines the key approaches to
the study of mediatization in humanities and social sciences and traces development of mediatization
from the analytical concept to the theoretical basis. The main emphasis is laid on the communication
mediatization theory by Friedrich Krotz and its implementation in the “Mediatized worlds” projects Медиатизацию наряду с глобализацией, индивидуализацией и коммерциализацией относят
сегодня к основным социальным процессам, изменяющим культуру и коммуникацию. В статье
представлена полемика в европейском научном сообществе по поводу дефиниции этого явления,
рассматриваются основные подходы к изучению медиатизации в гуманитарных и социальных
науках и прослеживается развитие медиатизации – от аналитического концепта до
теоретического основания. Основной акцент сделан на теории медиатизации коммуникации
Фридриха Кротца и ее реализации в проектах «Медиатизированные миры»
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