Креативные технологии в корпоративных коммуникациях
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https://elib.sfu-kras.ru/handle/2311/1609Author:
Каверина, Е.А.
Kaverina, Elena A.
Date:
2010-04Abstract:
Материал статьи раскрывает актуальные вопросы практической культурологии. Статья посвящена рассмотрению феномена творчества и творческого процесса в корпоративных коммуникациях. Анализируются эстетические и этические аспекты творчества при создании идей для рекламы и связей с общественностью. В статье рассмотрены приемы создания креативных идей для специальных событий и предложены методы, повышающие эффективность коммуникационной деятельности. The material presented in the article reveals essential issues of practical culture science. The article is devoted to studying the phenomenon of creativity and creative process in corporate communications. Aesthetical and ethical aspects of creativity used in the process of generating ideas for advertisement and public relations are being analyzed in the article. The article presents some techniques of coming up with creative ideas for special events and proposes methods, which increase effectiveness of communicative activities.
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