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Classification and Trends in Developing Digital Services In Russian Federation
| Автор | Yury, Danilchenko | |
| Автор | Natalya, Fedorova | |
| Автор | Liudmila, Iushkova | |
| Автор | Evgenia, Korepanova | |
| Автор | Marina, Savelyeva | |
| Дата внесения | 2021-08-13T09:35:04Z | |
| Дата, когда ресурс стал доступен | 2021-08-13T09:35:04Z | |
| Дата публикации | 2019 | |
| Библиографическое описание | Yury, Danilchenko. Classification and Trends in Developing Digital Services In Russian Federation [Текст] / Danilchenko Yury, Fedorova Natalya, Iushkova Liudmila, Korepanova Evgenia, Savelyeva Marina // Proceedings of the 34th International Business Information Management Association Conference (IBIMA). — 2019. | |
| URI (для ссылок/цитирований) | https://ibima.org/accepted-paper/classification-and-trends-in-developing-digital-services-in-russian-federation/ | |
| URI (для ссылок/цитирований) | https://elib.sfu-kras.ru/handle/2311/143147 | |
| Описание | Текст статьи не публикуется в открытом доступе в соответствии с политикой журнала. | |
| Аннотация | The article defines a number of indicators for assessing the development of the digital market, and groups the digital services offered to consumers in the Russian Federation. The main trends and directions of development of the digital services market in the consumer sector are outlined. | |
| Тема | segmentation | |
| Тема | classification | |
| Тема | digital landscape | |
| Тема | digital services | |
| Тема | marketing metrics | |
| Тема | digital development index | |
| Тема | digital literacy index | |
| Тема | co-branding | |
| Тема | co-marketing | |
| Название | Classification and Trends in Developing Digital Services In Russian Federation | |
| Тип | Journal Article | |
| Тип | Journal Article Preprint | |
| Дата обновления | 2021-08-13T09:35:04Z | |
| Институт | Гуманитарный институт | |
| Подразделение | Кафедра рекламы и социально-культурной деятельности | |
| Журнал | Proceedings of the 34th International Business Information Management Association Conference (IBIMA) | |
| Квартиль журнала в Web of Science | без квартиля |
