System approach to the creation of Siberian brands on the example of adaptogenic drinks from local plant materials
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URI (для ссылок/цитирований):
https://iopscience.iop.org/article/10.1088/1755-1315/315/2/022070https://elib.sfu-kras.ru/handle/2311/129342
Автор:
Демакова, Е. А.
Дойко, И. В.
Кротова, И. В.
Глотова, М. В.
Рыбакова, Г. Р.
Коллективный автор:
Торгово-экономический институт
Кафедра товароведения и экспертизы товаров
Дата:
2019-08Журнал:
IOP ScienceКвартиль журнала в Scopus:
без квартиляКвартиль журнала в Web of Science:
без квартиляБиблиографическое описание:
Демакова, Е. А. System approach to the creation of Siberian brands on the example of adaptogenic drinks from local plant materials [Текст] / Е. А. Демакова, И. В. Дойко, И. В. Кротова, М. В. Глотова, Г. Р. Рыбакова // IOP Science: Conference Series: Earth and Environmental Science. — 2019. — Т. 315.Аннотация:
Abstract. The subject of the article is to justify the prospects of using a systematic approach to
creating a regional brand. The productivity of this approach is due to the fact that the process of
designing a regional brand product as a system is characterized by the presence of a specific set
of system-generating, system-forming and system-dependent factors. Their analysis is
presented in this article. Features of the application of a systematic approach to the
management of the range and quality of innovative products is shown by the authors in relation
to the life cycle of products based on vegetable food raw materials with biologically significant
active principles.