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Демакова, Е. А.
Дойко, И. В.
Кротова, И. В.
Глотова, М. В.
Рыбакова, Г. Р.
2020-01-20T07:57:25Z
2020-01-20T07:57:25Z
2019-08
Демакова, Е. А. System approach to the creation of Siberian brands on the example of adaptogenic drinks from local plant materials [Текст] / Е. А. Демакова, И. В. Дойко, И. В. Кротова, М. В. Глотова, Г. Р. Рыбакова // IOP Science: Conference Series: Earth and Environmental Science. — 2019. — Т. 315.
https://iopscience.iop.org/article/10.1088/1755-1315/315/2/022070
https://elib.sfu-kras.ru/handle/2311/129342
Abstract. The subject of the article is to justify the prospects of using a systematic approach to creating a regional brand. The productivity of this approach is due to the fact that the process of designing a regional brand product as a system is characterized by the presence of a specific set of system-generating, system-forming and system-dependent factors. Their analysis is presented in this article. Features of the application of a systematic approach to the management of the range and quality of innovative products is shown by the authors in relation to the life cycle of products based on vegetable food raw materials with biologically significant active principles.
Системный подход
региональный бренд
переработка растительного сырья / System approach
regional brand
processing of plant materials
System approach to the creation of Siberian brands on the example of adaptogenic drinks from local plant materials
Journal Article
Journal Article Preprint
06.81.55
2020-01-20T07:57:25Z
10.1088/1755-1315/315/2/022070
Торгово-экономический институт
Кафедра товароведения и экспертизы товаров
IOP Science
без квартиля
без квартиля


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