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System approach to the creation of Siberian brands on the example of adaptogenic drinks from local plant materials
Автор | Демакова, Е. А. | |
Автор | Дойко, И. В. | |
Автор | Кротова, И. В. | |
Автор | Глотова, М. В. | |
Автор | Рыбакова, Г. Р. | |
Дата внесения | 2020-01-20T07:57:25Z | |
Дата, когда ресурс стал доступен | 2020-01-20T07:57:25Z | |
Дата публикации | 2019-08 | |
Библиографическое описание | Демакова, Е. А. System approach to the creation of Siberian brands on the example of adaptogenic drinks from local plant materials [Текст] / Е. А. Демакова, И. В. Дойко, И. В. Кротова, М. В. Глотова, Г. Р. Рыбакова // IOP Science: Conference Series: Earth and Environmental Science. — 2019. — Т. 315. | |
URI (для ссылок/цитирований) | https://iopscience.iop.org/article/10.1088/1755-1315/315/2/022070 | |
URI (для ссылок/цитирований) | https://elib.sfu-kras.ru/handle/2311/129342 | |
Аннотация | Abstract. The subject of the article is to justify the prospects of using a systematic approach to creating a regional brand. The productivity of this approach is due to the fact that the process of designing a regional brand product as a system is characterized by the presence of a specific set of system-generating, system-forming and system-dependent factors. Their analysis is presented in this article. Features of the application of a systematic approach to the management of the range and quality of innovative products is shown by the authors in relation to the life cycle of products based on vegetable food raw materials with biologically significant active principles. | |
Тема | Системный подход | |
Тема | региональный бренд | |
Тема | переработка растительного сырья / System approach | |
Тема | regional brand | |
Тема | processing of plant materials | |
Название | System approach to the creation of Siberian brands on the example of adaptogenic drinks from local plant materials | |
Тип | Journal Article | |
Тип | Journal Article Preprint | |
ГРНТИ | 06.81.55 | |
Дата обновления | 2020-01-20T07:57:25Z | |
DOI | 10.1088/1755-1315/315/2/022070 | |
Институт | Торгово-экономический институт | |
Подразделение | Кафедра товароведения и экспертизы товаров | |
Журнал | IOP Science | |
Квартиль журнала в Scopus | без квартиля | |
Квартиль журнала в Web of Science | без квартиля |