ETHNIC PECULIARITIES OF CULTURE AS A TOOL FOR BUILDING URBAN IDENTITY

Abstract

Preservation of the ethno-cultural peculiarities of indigenous peoples is of particular importance in the self-identification of an individual. A high level of urban identity formation can be achieved by creating environmental conditions that take into account national characteristics. D.M. Semenova (2015) in her study notes that the formation of identity in small cities of Russia at present can be divided conditionally into two directions: cities “with history” and “without history” – new cities created on the basis of an industrial enterprise. However, both directions do not fully take into account the national specifics. The introduction of ethnic specifics and interpretations on the themes of national art in the visual environment of the city is necessary. Expressed in the image of the city, the meanings, ideas, values, can influence the behavior of people, form an attitude towards the city and motivation for their own identification and the appearance of a sense of belonging to their people. Therefore, it is necessary to pay close attention to the decent development of the city’s visual and communication image, taking into account ethnic features. The alignment policy of the times of the Soviet Union led the indigenous peoples of Russia to an identity crisis that affected the architecture of cities. The capital of Khakassia – Abakan – is now a city with a universal Soviet heritage. Ethnic groups are deprived of places of their culture “presentation” in the urban environment. The loss of identity does not promote tolerant interethnic relations in the city. Modern representation of the human environment requires the design of the architectural environment of the city, taking into account ethnic visual features.