Study of consumer perception of food quality as a basis for territorial branding

Abstract

Development of agricultural production in Russia is seen as an important condition for food and economic security not only in agricultural production territories, but also in the territories where agribusiness is a socially significant industry that provides employment for the population. Agribusiness development requires multifaceted state support for producers, aimed not only at increasing the volume of agricultural production, but also at increasing its competitiveness by improving its quality, as well as creating and promoting regional product brands. The need to ensure effective support for agribusiness based on territorial branding determined the necessity to identify priority areas for food branding. The research conducted by the authors proved the need to carry out factor analysis of consumer perception of quality for food branding. 1