Study of consumer perception of food quality as a basis for territorial branding
URI (для ссылок/цитирований):
https://iopscience.iop.org/article/10.1088/1755-1315/421/2/022054https://elib.sfu-kras.ru/handle/2311/142857
Автор:
Demakova, E. A.
Butova, T. G.
Razumovskaya, V. A.
Morgun, V. N.
Danchenok, I. A.
Коллективный автор:
Институт экономики, управления и природопользования
Кафедра делового иностранного языка
Дата:
2020-01Журнал:
IOP Conf. Series: Earth and Environmental ScienceКвартиль журнала в Scopus:
без квартиляКвартиль журнала в Web of Science:
без квартиляБиблиографическое описание:
Demakova, E. A. Study of consumer perception of food quality as a basis for territorial branding [Текст] / E. A. Demakova, T. G. Butova, V. A. Razumovskaya, V. N. Morgun, I. A. Danchenok // IOP Conf. Series: Earth and Environmental Science: IOP Conf. Series: Earth and Environmental Science. — 2020. — Т. 421.Аннотация:
Development of agricultural production in Russia is seen as an important condition for food and economic security not only in agricultural production territories, but also in the territories where agribusiness is a socially significant industry that provides employment for the population. Agribusiness development requires multifaceted state support for producers, aimed not only at increasing the volume of agricultural production, but also at increasing its competitiveness by improving its quality, as well as creating and promoting regional product brands. The need to ensure effective support for agribusiness based on territorial branding determined the necessity to identify priority areas for food branding. The research conducted by the authors proved the need to carry out factor analysis of consumer perception of quality for food branding.
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