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Methodology for the formation of indicators balanced system for marketing activities of an industrial enterprise
Автор | N, V Fedorova | |
Автор | V, V Kukartsev | |
Автор | V, S Tynchenko | |
Автор | Yu, V Danilchenko | |
Автор | S, N Ezhemanskaya | |
Автор | N, V Sokolovskiy | |
Дата внесения | 2021-08-13T09:35:03Z | |
Дата, когда ресурс стал доступен | 2021-08-13T09:35:03Z | |
Дата публикации | 2020 | |
Библиографическое описание | N, V Fedorova. Methodology for the formation of indicators balanced system for marketing activities of an industrial enterprise [Текст] / V Fedorova N, V Kukartsev V, S Tynchenko V, V Danilchenko Yu, N Ezhemanskaya S, V Sokolovskiy N // IOP Conference Series: Materials Science and Engineering. — 2020. — Т. 734. | |
URI (для ссылок/цитирований) | https://doi.org/10.1088/1757-899X/734/1/012084 | |
URI (для ссылок/цитирований) | https://elib.sfu-kras.ru/handle/2311/143143 | |
Аннотация | The article presents a methodology for the formation of BSC, which is presented as a tool for strategic and operational management of marketing activities. An industrial enterprise with a large number of competitors and retaining leadership positions was chosen as the object of research. The main purpose of this article is to evaluate marketing activities. An analysis of relations with customers, sales organizations, agents, dealers, subcontractors, commercial intermediaries of subsidiaries, and representative offices was carried out. The main activity of the enterprise is: production of precast concrete for brick and partial construction; production of precast concrete for panel housing series 111.97; construction and sale of housing (primary housing in brick or panel construction); production and laying of "pavers". Strategic goals were set based on key factors and proposed options for their achievement, as a result of which the company will be able to grow in terms of marketing management. This topic is relevant for this enterprise. | |
Название | Methodology for the formation of indicators balanced system for marketing activities of an industrial enterprise | |
Тип | Journal Article | |
Тип | Journal Article Preprint | |
Дата обновления | 2021-08-13T09:35:03Z | |
Институт | Институт управления бизнес-процессами и экономики | |
Институт | Гуманитарный институт | |
Подразделение | Кафедра бизнес-информатики | |
Подразделение | Кафедра рекламы и социально-культурной деятельности | |
Журнал | IOP Conference Series: Materials Science and Engineering | |
Квартиль журнала в Scopus | без квартиля | |
Квартиль журнала в Web of Science | без квартиля |