Innovation management as a system management tool in the modernization of the services sector

Abstract

The formation of a new quality of services is mediated by the capacity forthe continuity of the innovation process. The need for innovation managementis caused by the blurring of the boundaries between marketing, organization, processes and products, by the intensified synchronization of production and consumption. Identifying thesusceptibility to innovations of the services sector reveals tools and methods for maintaining the innovation process at the stages of creation and delivery of services. The article puts forward andverifies the hypothesis of the need for the end-to-end innovation for business development and the hypothesis of the coherence between thedegree of individualization of technologies andproducts and theinnovationcapacity of an enterprise in the industry. A model explaining the delay in environmental innovation is also provided. The conditions of the Krasnoyarsk Territory are regarded as characteristic of the innovation processes in the service sector. The representativeness and relevance of the sample are ensured by grouping according to the criteria of the compliance with the sector profile and Russian standards of determining the scale of the enterprise. Selective one-time observation of a diverse population was carried out in November-December of 2013. The authors applied the method of the expert evaluation of innovation levelusing a questionnaire form. The design of the studycorresponds to the classification of innovations according to the Oslo Manual (technological, organizational, marketing, environmental, social, and informational). The comparability of service industries and types of innovation by the degree of assimilation is ensured bythe formation of a matrix of normalized values. The concept and phenomenon of the “end-to-end innovation” are justified by the need to work out in detail the management methodology andreflect the functional specificity of production processes in the segment “service industry”. The verification of the hypothesis of the need for the end-to-end innovationfor business development and the hypothesis ofthe coherence between thedegree of individualization of technologies andproducts and theinnovationcapacity of an enterprise in the industry shows the directions and possible tools of the state, branch, and corporate regulation of thedevelopment rate of this sector through identifying and supplementing the “initial” innovations. The managerial approach of “end-to-end innovation” is regarded as ensuring the sector development rate and the increase in the efficiency of the infrastructure of Russia’s regional and national economy.