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    • Opinion Leaders Are New Information Élite 

      Zubanova, Ludmila B.; Л.Б. Зубанова (Сибирский федеральный университет. Siberian Federal University, 2008-12)
      The article concerns the concept of new information élite defined as opinion leaders in American sociologist P.Lazarsfeld’s terminology. The problem of personified influence of leaders upon the public consciousness of ...