System approach to the creation of Siberian brands on the example of adaptogenic drinks from local plant materials
URI (для ссылок/цитирований):
https://iopscience.iop.org/article/10.1088/1755-1315/315/2/022070https://elib.sfu-kras.ru/handle/2311/129581
Автор:
Демакова, Евгения Александровна
Дойко, Ирина Владимировна
Кротова, Ирина Владимировна
Глотова, Марина Валерьевна
Рыбакова, Галина Раисовна
Коллективный автор:
Торгово-экономический институт
Кафедра товароведения и экспертизы товаров
Дата:
2019-08Журнал:
IOPКвартиль журнала в Scopus:
без квартиляКвартиль журнала в Web of Science:
без квартиляБиблиографическое описание:
Демакова, Евгения Александровна. System approach to the creation of Siberian brands on the example of adaptogenic drinks from local plant materials [Текст] / Евгения Александровна Демакова, Ирина Владимировна Дойко, Ирина Владимировна Кротова, Марина Валерьевна Глотова, Галина Раисовна Рыбакова // IOP: Conference Series: Earth and Environmental Series. — 2019. — № 315.Аннотация:
The subject of the article is to justify the prospects of using a systematic approach to
creating a regional brand. The productivity of this approach is due to the fact that the process of
designing a regional brand product as a system is characterized by the presence of a specific set
of system-generating, system-forming and system-dependent factors. Their analysis is
presented in this article. Features of the application of a systematic approach to the
management of the range and quality of innovative products is shown by the authors in relation
to the life cycle of products based on vegetable food raw materials with biologically significant
active principles.