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Bundova, E.S
2019-07-10T09:24:41Z
2019-07-10T09:24:41Z
2019-05
978-5-7638-4127-5
https://elib.sfu-kras.ru/handle/2311/111736
Proceedings of the XXV ISUF International Conference “Urban Form and Social Context: from Traditions to Newest Demands” (Krasnoyarsk, July 5–9, 2018)ru_RU
This article explores the visual information part of the urban environment that can be identified by visual observation and contains the entire information layer of this environment. In fact, visual information field of the city is the language that the city speaks to a person. For stable development of cities under conditions of an unstable economic situation and crises, we have to look for such options to improve the urban environment that could have the most positive impact on the city’s image with minimal costs. Such a solution can be the transformation of the visual information field of the city as the most dynamic element of the urban environment, which most easily adapts to any economic, political, eventual and other changes, affecting the appearance of the city as a whole.ru_RU
enru_RU
Siberian Federal Universityru_RU
Сибирский федеральный университетru_RU
identification, visual information field of the city, city look, city image, city environment, wayfinding system, advertisement, orientation.ru_RU
CITY IMAGE DURING INTERNATIONAL EVENTSru_RU
Conference Itemru_RU
Conference Paperru_RU
Bundova, E.S: Siberian Federal University, Russian Federation, Krasnoyarsk, Svobodny 79 e-mail: ido-l@mail.ruru_RU
609 – 616ru_RU
Красноярскru
Krasnoyarsken


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