CONSUMER CONSCIOUSNESS OF GLOBAL SOCIETY: THE INTENTIONS OF THE YOUNGER GENERATION
URI (для ссылок/цитирований):
https://www.sgemworld.at/ssgemlib/spip.php?article4219https://elib.sfu-kras.ru/handle/2311/111383
Автор:
Набокова, Л. С.
Ноздренко, Е. А.
Мыльникова, Е. В.
Ратуева, О. Н.
Костылев, С. В.
Коллективный автор:
Гуманитарный институт
Кафедра рекламы и социально-культурной деятельности
Дата:
2017-10Журнал:
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017, www.sgemsocial.org, SGEM2017 Conference Proceedings, ISBN 978-619-7408-17-1 / ISSN 2367-5659, 24 - 30 August, 2017Квартиль журнала в Web of Science:
без квартиляБиблиографическое описание:
Набокова, Л. С. CONSUMER CONSCIOUSNESS OF GLOBAL SOCIETY: THE INTENTIONS OF THE YOUNGER GENERATION [Текст] / Л. С. Набокова, Е. А. Ноздренко, Е. В. Мыльникова, О. Н. Ратуева, С. В. Костылев // 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017, www.sgemsocial.org, SGEM2017 Conference Proceedings, ISBN 978-619-7408-17-1 / ISSN 2367-5659, 24 - 30 August, 2017. — 2017. — С. 203-210Текст статьи не публикуется в открытом доступе в соответствии с политикой журнала.
Аннотация:
Intensive, gradual world economic globalization processes are giving rise to ever more stringent objective factors for the successful functioning of all the structural systems of the international market including the locus of the formation of consumer demand. From this angle, the issue of establishing and managing consumer preferences on the part of marketing technologies in our opinion is going out of date to a certain degree. The primary consumer consciousness development vectors of the Y generation and especially the Z generation have already been distinctly established for the next decade. In accordance with these reference points, marketing efforts are ever more actively migrating to the indoor and online environment.
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